Creating the bold functional
I help Shopify sites work better - from fixing conversion issues to improving content and technical SEO.
I do web design.
I'm a 24-year-old web designer from Vietnam. I care about structure, motion, and the small details that make sites clearer and easier to use.
Right now
Principles
- Ship fast, polish after
- Design for conversion and clarity
- Keep motion subtle and purposeful
Profile
Experience
Front-end Designer & Conversion Strategist @ Logeix
2020 - Present- Proficient in Shopify's Liquid templating language and general HTML/CSS
- Develop Shopify Liquid components with custom data structures to improve UX & conversions
- Perform Shopify audits to identify high-impact issues
- Lead CRO initiatives, A/B testing, and user behavior analysis
- Improve technical SEO and incorporate best practices into development
Art Director @ ACM Gia Định
2020 - 2022- Collaborated with Creative Director to craft the competition's brand identity
- Established and enforced visual guidelines to maintain consistency
- Provided oversight and guidance to design collaborators
- Created complementary motion graphic explainers
Freelance Web Designer
2022 - Present- Manage one-off web design projects, specializing in static websites
- Extensive experience in the cryptocurrency niche
- Proficient in Astro, Tailwind CSS, Webflow, and Oxygen Builder
- Emphasize mobile-first design, accessibility, and page speed optimization
Education
Digital Art and Design (UI/UX)
UI/UX Specialization
2020 - 2024
FPT University - Ho Chi Minh City
Multimedia Communications
2019 - 2020
University of Social Sciences and Humanities - Ho Chi Minh City
Technical Abilities
- Mastery of Liquid, HTML, CSS & understanding of JavaScript and web frameworks
- Proficient with Figma & Adobe Creative Suite
- Familiarity with Webflow and Oxygen Builder
- Actively exploring AI techniques in daily graphics work
- Skilled motion designer for engaging animations
Soft Skills
- Tackle challenges independently to find effective solutions
- Strong attention to detail with commitment to thorough testing
- Consistently meet deadlines through efficient planning and organization
- English proficiency (IELTS 8.0; L8.5 - R8.5 - W8.5 - S6.5)
Works
- (01)
Chiptune
A music streaming app designed to make music discovery fun in the form of personalized playlists ("Stations"), unique user insights & community features.
2024View Project
- (02)
PestControlSEOs
Building a blazing fast website for a niche SEO agency based in British Columbia, Canada posed a new challenge: developing a scaleable platform that's easily manageable by a diverse team of editors.
2023View Project
- (03)
Lamby Crypto
Landing page project for a niche cryptocurrency with a fun little community looking to shape the future of financial transactions. Built in one day, powered by Tailwind CSS and Midjourney.
2023View Project
- (04)
Ceiling Cat Coin
A fun website for a cryptocurrency based on the vintage meme of the same name. Designed as a simple hub of information with a focus on ease of navigation.
2023View Project
- (05)
Logeix - Shopify SEO Agency
Logeix are an international Shopify SEO agency working with established, +$1m/year revenue brands. We launched this new design with credibility and conversion as top priority, all while keeping it pretty.
2022View Project
- (06)
ACM Gia Định 2022 - Tích Tịch Tình Tang
Branding project for a student-managed academic competition with a unique twist on Vietnamese folklore.
2022View Project
- (07)
True Love - Motion Graphics MV
A monochromatic interpretation of the contradictory emotions of love in the song "True Love" by Kanye West and XXXTentacion.
2022View Project
Read with me?
A quick peek into my library. What I'm reading, what I've finished, and what I've reviewed.
